Savory snacks are a perfect fit for the World Cup and industry has injected huge efforts into flavor development, pack design and marketing campaigns to draw the punters in, says the director general of the European Snacks Association (ESA).
Beer, bakery, confectionery, sweet drinks, pizzas, snacks galore,
and even dog food. The list of products with World Cup tie-ins is
dominated by junk food, while healthy food makers seem content to
pass up the marketing opportunities...
If hell freezes over and Australia wins football's World Cup, then
Scottish & Newcastle will be on the hook for splashing out a
lot of Foster's beer in Germany.